ASSIGNMENT 1
New Brand Identity
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Logo
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Brand book
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Packaging
Product Launch Advertising
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Campaign Proposal & Creative Brief
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Print Ad
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Storyboard
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Instagram Content Post
New Brand Identity
Logo
Brand Book
Logo &
Logo Rationale
Guidelines for
Logo Usage
The logo is an integral part of LIGO brand and should be used thoughtfully and consistently. Our logo is a letter mark logo, which allow for versatility. The letter 'G' can stand as a favicon on its own.
Font use in logo should be Segoe UI typeface. The height and thickness of the font should be similar with the favicon. Spacing between each letter should be 10px to give the logo a symmetrical look.
Color of logo shall remain as each color represent a certain part of our brand identity.
Typography
Color Palette
Aa
Font: Cinzel / Header
A B C D E F G H I J K L M
1 2 3 4 5 6 7 8 9
N O P Q R S T U V X Y Z W
Aa
Font: Futura / Running Text
A B C D E F G H I J K L M
N O P Q R S T U V X Y Z W
1 2 3 4 5 6 7 8 9
PANTONE 114 C
RGB: 251, 222, 64
HEX: FBDE40
CMYK: 0, 2, 80, 0
PANTONE 114 C
RGB: 58, 93, 174
HEX: 3A5DAE
CMYK: 86, 66, 0, 0
RGB: 58, 93, 174
HEX: 3A5DAE
CMYK: 86, 66, 0, 0
RGB: 58, 93, 174
HEX: 3A5DAE
CMYK: 86, 66, 0, 0
PANTONE 114 C
RGB: 0, 177, 64
HEX: 00B140
CMYK: 85, 0, 98, 0
PANTONE 114 C
RGB: 155, 38, 180
HEX: 9B26B6
CMYK: 52, 93, 0, 0
PANTONE 114 C
RGB: 229, 225, 230
HEX: E5E1E6
CMYK: 5, 6, 0, 0
PANTONE 114 C
RGB: 56, 47, 45
HEX: 382F2D
CMYK: 61, 68, 64, 74
Copywriting Tone
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The Ligo tone of voice is considerate and tender. As a company built around with users targeting parents and kids, the Ligo tone is always caring to convey our warmth and concerns for the users.
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Our product is always explained in the delicate and straightforward way.
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If you couldn't understand what's the message brought out and the thoughtfulness behind it, then it's not the Ligo Voice.
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Warmth is an important part of the Ligo voice, we employ gentle and encouraging advices to let our users feel that we are genuine in caring for their health.
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For instance, "You can think of us as your guardian who always care for your well-being at all times. We consider ourselves as a loving reminder, or even your closest companion. Yes, we are always there to look after your health and make sure you grow healthily in a fun and friendly approach."
Product Launch Advertising
Style of Images
The inspiration for Ligo Raisins concentrates on advice about health and growth conveyed through a warm & friendly approach.
Vibrant coloured product and front photography of the product are taken to show the viewers a straightforward presentation of our product. Simple background that represents minimalism is used to capture the viewer's attention by having enough negative space, at the same time putting emphasis on the main product at the centre.
Liberty Gold always remained true to its founder’s policy: Quality First, so the overall vibe would be a strong sense of trust and recognition where parents need not to worry in feeding their kids Ligo raisins as their snacks, but also promoting to their health at the same time.
The inspiration for Ligo Raisins concentrates on advice about health and growth conveyed through a warm & friendly approach.
Vibrant coloured product and front photography of the product are taken to show the viewers a straightforward presentation of our product. Simple background that represents minimalism is used to capture the viewer's attention by having enough negative space, at the same time putting emphasis on the main product at the centre.
Liberty Gold always remained true to its founder’s policy: Quality First, so the overall vibe would be a strong sense of trust and recognition where parents need not to worry in feeding their kids Ligo raisins as their snacks, but also promoting to their health at the same time.
Campaign Proposal
& Creative Brief
Newspaper Print Ad
Our newspaper print Ad has a headline of Raisinably Good for Kids to attract our main target audience, parents and kids. Our body copy explains why is it a good snack replacement as it is sweet and at the same time it's good for health.
A snack competition starring Ah Mei, Lily and Jack who participated the contest.
Lily recommends a green lollipop while Jack picked potato chips.
Ah Mei wins the competition. In general, we would like to emphasise the advantages of consuming Ligo raisins instead of other unhealthy snacks.
A snack competition starring Ah Mei, Lily and Jack who participated the contest.
